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Understanding your Session's Brella traffic analytics

In this article, we explain all the definitions you will find on the analytics page of your sessions on the admin panel.

🌟 Tip! You can export the attendee's list from the admin panel, which will help you combine and understand your traffic data in detail. It will be great if you can share this with your Analyst too.


Traffic Analytics on the Streams tab

When you land on the 'Traffic Analytics' page of a session in the schedule Tab,' you'll see this table:

You will see a list of all the attendees who visited and watched this specific session. At first glance, you'll see the Name, Job Title, company, View Count, and Total Time.

These metrics tell you how popular a Session was:

View count is the total number of times this person clicked on the session card. A view count is counted every 2 mins. So, if you click 15 times within 2 mins, Brella will count it as 1 view count only.

Total time is the full time this person watched the session.

πŸ‘‰ Note! The View Count and Total Time are not correlated. Since the View count is the number of times, a person clicked on the session card, including if you kept the session page. In contrast, the Total Time only includes the number of times a viewing has started and the duration you spent watching the page even if it was open in the background too.

πŸ”  Important! These metrics track the clicks and views from Brella, not the link you input on the Streams (page). E.g., if you add the same link to a sponsor’s virtual booth/stream tab/session URL, you’ll get stats for each tab based on the page, not the link.

Learn what link was being tracked per session

When you expand the details by clicking on the sign '+' on the photo icon's left side, the attendee, you'll get more details per link.

There you'll see new subjects for each item. At first glance, you see the Type, Title, Url, Interaction Count, and Total Time.

Type is the type of link you added to the session.

Title is the name you gave to this link when adding it to the admin panel.

Url is the link you added to the Stream/Video URL.

Interaction Count is the number of times this attendee clicked on the item in the session card.

Total Time is the whole time he spent watching this session/page.

Learn how many times and for how long an attendee watched this session

If you want to see at what time and for how long this person watched the session, click on the '+' icon, and you'll see all the *sessions this person did before and during the event.

Screenshot 2020-10-02 at 15.31.11

At first glance, you'll see Start Time, End Time, and Duration.

Start Time is the time they started a new session after clicking on the Session card and the time started running.

End Time is the time they closed the page (session) after clicking on the session card and the time stopped running.

Duration is the total time between the start time and end time.

πŸ’‘ *Session: in this case counts as the number of times an attendee watched the session for longer than 1s. In this case for Kimmo watched it 15 times with a total time of 55minutes 20 seconds.

A new session is counted every 2 mins. For example, if you click 15 times within 2 mins, Brella will count it as 1 session only. If you click two times on Brella, but you are still watching the content and doing other stuff on the browser after two minutes, it will be counted as a new session.

πŸ” Note! If you see 'undefined' in the Name list, this means an attendee has been removed from the event in the admin panel, or s/he has deleted her account.

undefined undefined analytics

Last updated on February 2021. 

Written by Stephanie Campano Valenzuela. 


If you didn’t find an answer to your questions, please contact the Support Team here.