Being a sponsor at Brella gives you the possibility to stand out among others. Follow these 5 key actions to become a pro sponsor!
Content
- Opt-in networking during the registration
- Creating a strong profile
- How do 1:1 meetings and open chats work?
- Use the attendee list filter & find potential partners, investors, employees, SQLs, etc.
- Be active! Use the booth chat and your eventβs checklist
- Plan an attendee engagement strategy with your team
In a nutshell:

1. Opt-in networking during the registration πͺ
2. Creating a strong profile π€
Share with others who you are and what you're interested in networking about! While creating a profile, consider the four steps below and get familiar with Brella.
- Be you! Make sure the information is accurate. Keep your introduction dynamic and interesting.
- Choose your matchmaking categories carefully. This way, youβll get matched with the right people.
- After joining the platform, please familiarize yourself with your companyβs booth and check whether you are linked to it.
- Start booking your meetings before the event day. This gives you enough time to get prepared!
3. Use the attendee list filter and find potential SQLs, partners, investors, employees, etc. ποΈ
When using this feature, choose relevant interests and the goal that the person you're looking for is offering or looking for.
π For example, you're an event organizer looking for 'Matchmaking solutions' for your virtual event. At Brella, you can find who is offering this solution and are interested in networking about this. To find who can help you with your quest:
- Go to the People's page and click on Filter on the right upper side of the page.
- Select the Interest or the closest one to the topic you're searching for, i.e., Matchmaking solutions, in this case, then choose as a goal: offer or sell this.
- Click on Show results, and Brella will show you all the people offering or selling this interest at the event.

4. Be active! Use the booth chat and your eventβs checklist β
Engagement is key for attendees to notice you as both great individuals and the companyβs representatives. For that, make sure to be active in all open chats and drive people to your booths.
Check your booth regularly for new messages. The attendees must get answers to their questions about your services.
Always customize your meeting requests. Think about whatβs relevant for the attendee you want to meet with? Why would they want to meet you?
π You can use the Brella chat on your PC or mobile as well
π» Web app
π² Mobile app

5. Plan an attendee engagement strategy with your team π
Make sure that only one team member from your company approaches an individual prospect. Only one! You donβt want them to receive multiple meeting requests from the same company.
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πDetermine Why are you at the event?
- Brand awareness, lead gen, or thought leadership?
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πDetermine βHow many meetings the team/representative will have at the event?β
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Allocate responsibilities accordingly.
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- πCommunicate internally throughout the event days.
- Whom did you meet with? How did the meeting go?
- πCommunicate internally throughout the event days.
- Whom did you meet with? How did the meeting go?
- π When receiving a meeting request from a fellow attendee, check the invitation carefully:
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- Who are the matches?
- What is the background of the attendee?
- Check the message of the meeting request.
- When you see that the request is right and meaningful for you, Accept the meeting request. If not, please take action accordingly.πHave a follow-up plan - Donβt leave the prospects hanging!
- Be creative! Think and challenge yourselves; how can you get more out of your presence at this event? How can the given community/audience learn more about you?
- Do not lean back and wait at your booth! Use your both personal and company strengths and implement those at the event.
Last updated in December 2021.
Written by Wendy RendΓ³n
If you didnβt find an answer to your questions, please contact the Support Team here.
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