As you can have more than one sponsor ad in your event, it is important to choose a display share for each ad. Your display shares must add up to 100%.
When you are creating sponsor ads, you will be prompted to choose the display share for the specific ad. You might be wondering what does this means and how the percentage of the display share is reflected in the event. In this article, we will explain the display share via an example that will hopefully help to clarify the concept for you!
👉Note! Choosing the display share will affect the display of sponsor ads in the People tab, and in the Event home page, it will determine the order of the ads.
You choose for your headline sponsors, Google Cloud Platform, 75% display share, and for your supporting sponsor Brella 25% share. How often will your attendees see the sponsor ads then?
If you set Google Cloud Platform at 75%, it means that all attendees will see that ad in the spot (the fourth tab in People's tab) for 75% of the time that they see that spot. So if they reload the page, they should see it 3 out of 4 times.
This is a direct conversion, so there is no formula. The ad in the above example is displayed 75% of the time for any given user in any given browser or device session. The other ad has only a 25% chance of being shown.
Whenever a user opens the app or refreshes the page, the ad is refreshed based on your display counts. Because of this, the same ad can be shown 2 times in a row, even with a low display share (however the probability of that is low).
🔍Note: The maximum number of sponsor ads that you can add within Brella is 100, so if you add 100 sponsors ads each would get a 1% probability to be displayed.