Learn how to set the display share of sponsor ads
To be covered
Intro
When creating sponsor ads, you will be prompted to choose the specific ad's display share. You might wonder what this means and how the percentage of the display share is reflected in the event. This article will explain the display share via an example to hopefully help clarify the concept for you.
Display on the People's Page
Display share determines how often attendees see the sponsor ads. As an example, the headline sponsor, Google Cloud Platform, is set 75% display share, and supporting sponsor Brella is set 25% share.
All attendees will see the Google Cloud Platform ad in the spot for 75% of the time that they see that spot. So if they reload the page, they should see it 3 out of 4 times.
This is a direct conversion, so there is no formula. The ad in the above example is displayed 75% of the time for any given user in any given browser or device session. The other ad has only a 25% chance of being shown.
The ad is refreshed whenever the participant opens the app or refreshes the page based on the display count.
🔍 Note: The maximum number of sponsor ads that you can add within Brella is 100, so if you add 100 sponsor ads, each will get a 1% probability to be displayed.
Display on the Event Home Page
Similarly, you will see all your sponsor ads displayed on the home page of the event. The display works differently from the people's page.
If the sponsor's ads have the same display share allocation, then the order on the event home page will be random.
It also undergoes the general principle of "who has the highest share is the first." However, within the group of sponsors with the same display share, it'd be a random allocation in which one of them will be the first.
You can change the display share per ad by 1% based on your priority order, if you wish to set a permanent display order.
Last updated - July 2022.
Written by Natasha Santiago.
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