Pre-engagement metrics show how active your attendees were before the event and during the event at a glance.
The pre-engagement results pie chart shows the percentage of engagement actions (sent messages exchanged and sent meeting requests, etc.) that participants were part of before the official event started.
Here, the diagram indicates pre-engagement before the event and engagement during the event as a percentage. The results shown above appear this way when the event has started, and attendees join the platform to set up their meetings.
We should aim to have a higher pre-engagement % than during the event. Why? Because participants should take their time to get acquainted with the platform and connect with people before the event starts. This can be compared with several events that you use with Brella, and the trend should be that there is more pre-engagement than during the event engagement.
If you can see more and more pre-engagement taking place over several events, then it can mean that your attendees are increasingly aware that your event is the place to go to set-up relevant networking experiences. If the contrary occurs, then talk with your CSM on how to increase this metric and ensure pre-engagement is addressed in your Communications & engagement plan.
Both indications are positive figures. It is up to the event organizers to interpret the data.
Last updated on March 2021.
Written by Stephanie Campano Valenzuela.
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