πŸ“– Booth Analytics

Overview: Overall performance & booth's activity

Find the activity and most relevant information compressed in one place to get a glance at how successful was your booth's performance.

Everything you'd like to know from your booth and representative's performance, is accessible on the Overview tab as a Sponsor Admin.

The highlighted data and graphics offer a summary of the total visitors that interacted within your booth, the same as the time spent on it. Find as well information on the outbound and acceptance rate for your meetings.

Content:

 Overview-Sposnsor-AP-short

Highlights

The highlights give a glance at the most critical indicators of a successful event for sponsors, such as booth visibility through the number of visitors and time spent in the booth.

Another indicator of a successful event for sponsors is the number of leads they generate at the event that motivates your company representatives to actively reaching out to people to ensure finding relevant prospects.

1. Total unique visitors: Count by single users in the booth's traffic data.

- Additional info: Average visitors per day. 

πŸ‘‰Note: The booth will register visits for as long as the event is open. For more information about dates, please address any related questions to the event organizer.

2. Outbound meeting request: Total meeting request sent out by the sponsor reps.

- Additional info:
  • 0-5 Below recommended (red)Outbound-highlight-bar-sponsor-AP
  • 6-9 Slightly below recommended (orange), display message on hover: "We recommend sending out at least 10 meeting requests to have a successful networking experience".
  • 10 and Above recommended (green), display message on hover: "Fantastic job! Keep on reaching out to people!"

3. Meeting acceptance rate: Percentage of Total accepted meeting requests vs. Total meeting requests, specific to the sponsor.

- Additional info: This message will always be on display from the info icon to inform you about Brella's average: "Events in Brella have an average acceptance rate of 28 to 35%".

  • 0-28% Below average (orange).
  • 28-35% Average (green).
  • 36% and above Above average (green).

⚑Important: The average acceptance rate is based on all events performance data in Brella reported by CSMs throughout the year.

4. Total time spent in the booth: Summarize visitors' time on the booth in a compact format by hour - minute - second.total-time-visitor


- Additional info: You can see the Average time spent per visitor on the lower part of the bubble.

 

Overall performance

This section displays the Total booth visits vs. Total meeting requests vs. Total accepted. The chart uses quantitative figures at the bottom for the number of visits, meeting demands, and accepted meetings.

Keep in mind that these numbers will keep changing since the data is constantly updating along with the event according to the visitors and your company representatives' activity.


  • Booth visits: Visitors that click your booth. Light green/top bar
  • Total meeting requests: Number of all meeting requests sent between sponsor reps and attendees- Medium green/middle bar
  • Total accepted meeting requests: Number of accepted meeting requests between sponsor reps and attendees. Dark green/Lower bar

Tooltips and Save

tooltips-save-sponsor-AP

  • Tooltips are info icons placed next to the titles to provide some background information about the graphs that include links to Help Center articles to guide you on the current feature or what is being explained in the dialog box.
  • The 'Save' (as image) button is on the right side of the charts and graphs. The file will get downloaded on your device. You can find it by clicking the download and opening the file or showing the folder where it has been stored.
open-saved-image-sponsor-AP

Last updated in February 2022. 

Written by Wendy RendΓ³n

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If you didn’t find an answer to your questions, please contact the Support Team here.

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