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Understanding your Stream's Brella traffic analytics

In this article, we explain all the definitions you will find in the analytics page of your streams on the admin panel.

🌟 Tip! You can export the stream's traffic data from the admin panel, which will help you combine and understand your traffic data in detail. It will be great if you can share this with your Analyst too.


Stream Traffic Analytics

When you land on the 'Traffic Analytics' page of a session in 'Streams,' you'll see this table:

You will see a list of all the attendees who visited and watched this specific stream. At first glance, you'll see the Name, Job Title, company, View Count, and Total Time.

Metrics per stream

View count is not being tracked. Therefore it'll always says 0.

Total time is the full time this person watched the stream.

πŸ”  Important! These metrics track the clicks and views from Brella, not the link you input on the Streams (page). E.g., if you add the same link to a sponsor’s virtual booth/stream tab/session URL, you’ll get stats for each tab based on the page, not the link.

Learn how many times and for how long an attendee watched a stream

If you want to see at what time and for how long this person watched the stream, click on the '+' icon, and you'll see all the *sessions this person did before and during the event.

Screenshot 2020-10-09 at 19.07.35

At first glance, you'll see Start Time, End Time, and Duration.

Start Time is the time they started a new stream after clicking on the Stream page and the time started running.

End Time is the time they closed the page (stream) after clicking on the stream page and the time stopped running.

Duration is the total time between the start time and end time.

πŸ’‘A new session: is counted every 2 mins. For example, if you click 15 times or 2 times on a stream within the first 2 mins of a new session, Brella will count it as 1 session only. It will summarize all the minutes you spent watching the stream in Brella. Meaning you were active on the Brella platform.
If you click 2 or more times on a stream within the first two minutes of your session and watch other content and do other stuff on the browser after two minutes, it will be counted as a new session.
If you start listening to a Stream in the background while you're reading the news online at the same time in another window for more than 2 mins, Brella will stop tracking your viewing and therefore create a new session. If you come back after 2 mins have passed from the previous session, Brella will create a new session.

*Session: in this case counts as the number of times an attendee watched the session for longer than 1s. For instance: In this case, Stephanie watched the stream of 10 new sessions with a total time of 9 minutes 16 seconds.

πŸ” Note! If you see 'undefined' in the Name list, this means an attendee has been removed from the event in the admin panel, or s/he has deleted her account.

undefined undefined analytics


Last updated on February 2021. 

Written by Stephanie Campano Valenzuela. 


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