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Understanding your Stream's Brella traffic analytics

In this article, we explain all the definitions you will find in the analytics page of your streams on the admin panel.

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🌟 Tip! You can export all the traffic analytics data of your streams in the 'Traffic Analytics' tab. To get bigger and clearer insights, we recommend you sharing this with your Analyst. 

When you land on the 'Traffic Analytics' page of a session in 'Streams', you'll see this table:

You will see a list of all the attendees who visited and watched this specific stream. At first glance, you'll see the Name, Job Title, company, View Count, and Total Time.

Metrics per stream

View count is not being tracked. Therefore it'll always says 0.

Total time is the full time this person watched the stream.

πŸ”  Important! These metrics track the clicks and views from Brella, not the link you input on the Streams (page). E.g: if you add the same link to a sponsor’s virtual booth/stream tab/session URL, you’ll get stats for each tab based on the page, not the link.

Learn how many times and for how long an attendee watched a stream

If you want to see at what time and for how long this person watched the stream then click on the '+' icon and you'll see all the *sessions this person did before and during the event.

Screenshot 2020-10-09 at 19.07.35

At first glance, you'll see Start Time, End Time, and Duration.

Start Time is the time they started a new stream after clicking on the Stream page and the time started running.

End Time is the time they closed the page (stream) after clicking on the stream page and the time stopped running.

Duration is the total time between the start time and end time.

πŸ’‘ *Session: in this case counts as the number of times an attendee watched the session for longer than 1s. E.g: In this case, Stephanie watched it 10 times with a total time of 9minutes 16 seconds.

πŸ” Note! If you see 'undefined' in the Name list, this means an attendee has been removed from the event in the admin panel or s/he has deleted her account.