In this article, we explain all the definitions you will find in the analytics page of your streams on the admin panel.
🌟 Tip! You can export the stream's traffic data from the admin panel, which will help you combine and understand your traffic data in detail. It will be great if you can share this with your Analyst too.
Stream Traffic Analytics
When you land on the 'Traffic Analytics' page of a session in 'Streams,' you'll see this table:
You will see a list of all the attendees who visited and watched this specific stream. At first glance, you'll see the Name, Job Title, company, View Count, and Total Time.
Metrics per stream
View count is not being tracked. Therefore it'll always says 0.
Total time is the full time this person watched the stream.
🔍 Important! These metrics track the clicks and views from Brella, not the link you input on the Streams (page). E.g., if you add the same link to a sponsor’s virtual booth/stream tab/session URL, you’ll get stats for each tab based on the page, not the link.
Learn how many times and for how long an attendee watched a stream
If you want to see at what time and for how long this person watched the stream, click on the '+' icon, and you'll see all the *sessions this person did before and during the event.
At first glance, you'll see Start Time, End Time, and Duration.
Start Time is the time they started a new stream after clicking on the Stream page and the time started running.
End Time is the time they closed the page (stream) after clicking on the stream page and the time stopped running.
Duration is the total time between the start time and end time.
*Session: in this case counts as the number of times an attendee watched the session for longer than 1s. For instance: In this case, Stephanie watched the stream of 10 new sessions with a total time of 9 minutes 16 seconds.
🔍 Note! If you see 'undefined' in the Name list, this means an attendee has been removed from the event in the admin panel, or s/he has deleted her account.
Last updated on February 2021.
Written by Stephanie Campano Valenzuela.
If you didn’t find an answer to your questions, please contact the Support Team here.