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10 useful tips for building your Brella event

These 10 tips will help you create Brella events more efficiently. Take your attendees networking experience to the next level!

Before building your event, it is great to have in mind all the features that you can use in Brella. We will give you the latest tips & tricks that will help you and your attendees make the most out of Brella.

1. Use Custom Pages

Anything added to Custom Pages will show up in the More section in your event. It's perfect for adding any relevant information, like your event website, info guidelines, networking area map/tips, surveys, top networkers of the event, venue details, prize draw guidelines, etc.
You can also add social media links so your attendees can share their participation in your event with their network as simple as possible. You can learn more about using custom pages here.

2. Matchmaking categories

When building your matchmaking categories, it's important to consider two things:
  • The interests of your attendees for networking, and
  • The goals you want to facilitate the attendees at the event

If you need ideas on how to create this list, find some examples of how to build up the matchmaking categories (interests & goals) in our Material Bank.

Tip! Before launching the event, we highly recommend you go through this checklist to help you ensure you have this feature right and ready!

3. Speakers

We recommend adding your speakers before creating your schedule. That way you can link your speakers directly to your schedule instead of navigating back and forth between the two sections. Find more information about speakers here.

4. Schedule

  • For in-person events

You can find step-by-step guidance + relates articles about how to build your agenda here.

    • Content slots: we highly recommend adding tags and locations as this will make filtering and navigating the schedule far easier for your attendees.
    • Networking slots:  we recommend to have networking slots at least 15 mins to 30 mins. To determine how many tables to put in your networking area, please check this formula.

We recommend adding 10-15 minute networking slots throughout your entire event day to start. For example, if your event has 300 attendees, you can have 15-17 tables or if your event has 800, you can have 25-28 tables. In case, your event has 1,000 attendees, you can have 30-35 tables.

  • For virtual events

    You can find step-by-step guidance + relates articles about how to build your agenda for a virtual event here.

    • Content slots: we highly recommend adding tags and locations as this will make filtering and navigating the schedule far easier for your attendees.

    • Networking slots:  we recommend to have networking slots at least 15 mins to 30 mins. Add the Stream tab or other names accordingly to the number of streams you have in the Stream tab.

Tip! Create a tutorial video with your event to show attendees how they can use the schedule filters, tags & locations, set up virtual meetings, and set up their computer for a virtual event.

5. Sponsors' Virtual Booths for virtual & hybrid events

If you have allowed your sponsors to add materials to their booths, then it'll be good to go through each sponsor profile and ensure that all materials are looking good!

Note! If you have materials not showing it could be you added the wrong link, please check this page to see what link you need to add to Brella. Otherwise, it could be that the website/document you added is not embeddable.

6. Sponsors & Sponsor Ads

We recommend you add your sponsors to Brella. They have great visibility in the platform to all attendees, and any representative is automatically linked to your sponsors, saving you manual work adding a list of names to each sponsor. This also helps your sponsors get more meeting requests throughout your event.

If you have a networking sponsor for your event, use our sponsor ad feature to help them stand out.

Every time you create a Sponsor Ad, your attendees can see it in the fourth tab in the People tab like any other attendee. You can also control how often it shows if you have more than one. If you don't have a networking sponsor, this could be a great reason to find one!

You can find all the articles related to Sponsors Ads here.

7. Meeting Area Map (For in-person & hybrid events only)

Adding a meeting area map will help your attendees find their meeting tables easily.

You can add it in the Details tab of your event and also as a Custom Page so your attendees can find it any time they need it during the event.

You can find all articles about meeting area maps here.

8. Widget - Your event agenda on your website

If you would like to have your Brella agenda on your website, use the Brella agenda widget on your event website. Best of all, you can do it without any web development skills! Read all about customizing your widget here.

For testing out how the widget might show on your website try this testing tool. Just copy the widget script from the event manager, go to the testing tool, and paste the widget code into the blank space.

Note! If you encounter any issue with the widget, please read this article and this one too.

9. Notifications

We know it gets very busy a few days before the event, which is why we recommend scheduling your event notifications and announcements.

An important note is not to schedule pending notification reminder emails for immediate sending, have at least 5 minutes between scheduling and sending. 

Tip! Check that your pre-scheduled announcements are in the right time zone.

10. Communicating Brella to your attendees

If you want your attendees to make the most out of Brella, it's essential that they hear about Brella so they have time to explore the platform and pre-book meetings. They need to know what they can do with it and why you are providing it for them.

For the best results, don't rely on emails alone. While powerful, you can still increase the reach of your networking platform by trying other avenues as well, like:

  • Adding a section about networking or Brella to your website (Example)
  • Send at least 3 emails on how they can make the most of Brella (Templates)
  • Add Brella networking signs at your venue (For in-person events)
  • Share on your social media channels that you have Brella at your event

Are you ready to invite your attendees and other relevant stakeholders to Brella?
Great! Before you do, there are a few things to go over to make sure your launch is a success. Go through the communications plan checklist and success with the event!


We have made this article summarize great tips and small details on how to make the most of your experience with Brella as this will reflect your attendees' experience as well. We hope you find this helpful.
If you have any questions about Brella, please do not hesitate to contact us at support@brella.io.

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