These 9 tips will help you create Brella events more efficiently. Take your attendees networking experience to the next level!
1. Use Custom Pages
2. Matchmaking categories
- The interests of your attendees, and
- The goals of your attendees.
If you want to find some examples on how to build up the matchmaking categories (interests & goals), please go to our Material Bank.
We recommend adding your speakers before creating your schedule. That way you can link your speakers directly to your schedule instead of navigating back and forth between the two sections. Find more information about speakers here.
You can find step-by-step guidance + relates articles about how to build your agenda here.
- Content slots: we highly recommend adding tags and locations as this will make filtering and navigating the schedule far easier for your attendees.
- Networking slots: we recommend to have networking slots at least 15 mins to 30 mins. To determine how many tables to put in your networking area, please check this formula.
We recommend adding 10-15 minute networking slots throughout your entire event day to start. For example, if your event has 300 attendees, you can have 15-17 tables or if your event has 800, you can have 25-28 tables. In case, your event has 1,000 attendees, you can have 30-35 tables.
5. Sponsors & Sponsor Ads
We recommend you add your sponsors to Brella. They have great visibility in the platform to all attendees, and any representative is automatically linked to your sponsors, saving you manual work adding a list of names to each sponsor.
This also helps your sponsors get more meeting requests throughout your event.
If you have a networking sponsor for your event, use our sponsor ad feature to help them stand out.
Every time you create a Sponsor Ad, your attendees can see it in the fourth tab in People tab like any other attendee. You can also control how often it shows if you have more than one. If you don't have a networking sponsor, this could be a great reason to find one!
You can find all the articles related to Sponsors Ads here.
6. Meeting Area Map (For F2F Events)
Adding a meeting area map will help your attendees find their meeting tables easily.
You can add it in the Details tab of your event and also as a Custom Page so your attendees can find it any time they need it during the event.
You can find all articles about meeting area maps here.
7. Widget - Your event agenda on your website
If you would like to have your Brella agenda on your website, use the Brella agenda widget on your event website. Best of all, you can do it without any web developer skills! Read all about customizing your widget here.
For testing out how the widget might show on your website try this testing tool. Just copy the widget script from the event manager, go to testing tool and paste the widget code into the blank space.
If you encounter any issue with the widget, please read this article and this one too.
We know it gets very busy a few days before the event, which is why we recommend scheduling your event notifications and announcements.
An important note is not to schedule pending notification reminder emails for immediate sending, have at least 5 minutes minutes between scheduling and sending.
9. Communicating Brella to your attendees
If you want your attendees to make the most out of Brella, it's essential that they hear about Brella so they have time to explore the platform and book meetings. They need to know what they can do with it and why you are providing it for them.
For the best results, don't rely on emails alone. While powerful, you can still increase the reach of your networking platform by trying other avenues as well, like:
- Adding a section about networking or Brella to your website
- Send at least 3 emails on how they can make the most of Brella (Templates)
- Add Brella networking signs at your venue
- Share on your social media channels that you have Brella at your event
You can also send a banner picture via email to your attendees and cooperatives to share and virally market your event. Word of mouth is the most trusted form of marketing! Attach this banner or cover photo to your Brella emails. Some example copy could be:
"I am attending <Event name>, connect with me on Brella!"
Here are our website links and social media links:
- Web page: www.brella.io
- LinkedIn: @Brellanetwork
- Twitter: @Brellanetwork #Brella
- Facebook: @Brellanetwork
- Instagram: @Brellanetwork