10 useful tips for building your Brella event

These 10 tips will help you create Brella events more efficiently. Take your participants' virtual and networking experience to the next level!

Before building your event, it is great to have all the features you can use in Brella. We will give you the latest tips & tricks that will help you and your attendees make the most out of Brella.

1. Matchmaking categories

When building your matchmaking categories, it's important to consider two things:
  • The interests of your attendees for networking, and
  • The goals you want to facilitate the attendees at the event.

If you need ideas on creating this list, find some examples of building up the matchmaking categories (interests & goals) in our Material Bank.

Tip! Before launching the event, we highly recommend you go through this checklist to help you ensure you have this feature right and ready!

2. Schedule & Speakers


  • For in-person events

You can find step-by-step guidance + relates articles about how to build your agenda here.

    • Content slots: we highly recommend adding tags and locations as this will make filtering and navigating the schedule far easier for your attendees.
    • Networking slots:  we recommend to have networking slots at least 15 mins to 30 mins. To determine how many tables to put in your networking area, please check this formula.

We recommend adding 10-15 minute networking slots throughout your entire event day to start. For example, if your event has 300 attendees, you can have 15-17 tables, or if your event has 800, you can have 25-28 tables. In case your event has 1,000 attendees, you can have 30-35 tables. Read more about the Schedule here.

  • For virtual events

You can find step-by-step guidance + relates articles about how to build your agenda for a virtual event here.

    • Content slots: we highly recommend adding tags and locations as this will make filtering and navigating the schedule far easier for your attendees.
    • Networking slots:  we recommend to have networking slots at least 15 mins to 30 mins. Add the Stream tab or other names accordingly to the number of streams you have in the Stream tab.

Tip! Create a tutorial video with your event to show attendees how they can use the schedule filters, tags & locations, set up virtual meetings, and set up their computer for a virtual event.


We recommend adding your speakers before creating your schedule. That way, you can link your speakers directly to your schedule instead of navigating back and forth between the two sections. Find more information about speakers here.

3. Streams & Brella Chats


When hosting a virtual or hybrid event, you might need to test your live streaming set up beforehand to ensure that you know the digital presentation workflow and interactivity workflow. This is also crucial for speakers, moderators, and anyone engaged during the event to feel acquainted with the new situation.

You can test your streams directly on the admin panel by creating a stream tab, and when you are done, you can hide it by disabling the toggle button. For the actual Main Stage stream, you can create a new stream tab and enabled it.

If you need more information regarding streaming, we highly recommend visiting the Virtual Material Bank

Brella Chats

The best way to engage with participants at your event is by exchanging messages openly so anyone can join the conversation and boost up the engagement, likewise. To make the most of chats, we recommend you to understand and test the Brella chats.

The Brella chats are available for the Streams page, sessions on the Schedule page, and the virtual booths on the front-end view's Sponsors page.

All you need to know about chats can be accessed in this article.


4. Sponsors' Virtual Booths for virtual & hybrid events

If you have allowed your sponsors to add materials to their booths, it'll be good to go through each sponsor profile and ensure that all materials look good!

On this page, you can read everything about virtual booths.

👉 Note! If you have materials not showing, it could be you added the wrong link; please check this page to see what link you need to add to Brella. Otherwise, it could be that the website/document you added is not embeddable.

5. Sponsors & Sponsor Ads

We recommend you add your sponsors to Brella. They have great visibility in the platform to all attendees. Any representative is automatically linked to your sponsors, saving you manual work adding a list of names to each sponsor. This also helps your sponsors get more meeting requests throughout your event.

If you have a networking sponsor for your event, use our sponsor ad feature to help them stand out.

Every time you create a Sponsor Ad, your attendees can see it in the fourth tab in the People tab like any other attendee. You can also control how often it shows if you have more than one. If you don't have a networking sponsor, this could be a great reason to find one!

You can find all the articles related to Sponsors Ads here.

6. Widget - Your event agenda on your website

If you would like to have your Brella agenda on your website, use the Brella agenda widget on your event website. Best of all, you can do it without any web development skills! Read all about customizing your widget here.

For testing out how the widget might show on your website, try this testing tool. Just copy the widget script from the event manager, go to the testing tool, and paste the widget code into the blank space.

Note! If you encounter any issue with the widget, please read this article and this one too. At last, contact us at support@brella.io.

7. Announcements 

We know it gets hectic a few days before the event, which is why we recommend scheduling event announcements beforehand.

An important note is not to schedule pending notification reminder emails for immediate sending, have at least 5 minutes between scheduling and sending. 

⭐ Tip! Check that your pre-scheduled announcements are in the right time zone.

8. Use the Event Info

Anything added to the Event Info will show up in the event Web app or as More section in your event mobile app. It's perfect for adding any relevant information, like your event website, info guidelines, networking area map/tips, surveys, top networkers of the event, venue details, prize draw guidelines, etc.
You can also add social media links so your attendees can share their participation in your event with their network as simple as possible. You can learn more about using custom pages here.

9. Meeting Area Map (for in-person & hybrid events only)

Adding a meeting area map will help your attendees find their meeting tables easily.

You can add it in the Details tab of your event and as a Custom Page so your attendees can find it any time they need it during the event.

You can find all articles about meeting area maps here.

10. Communicating Brella to your attendees

If you want your attendees to make the most out of Brella, they must hear about Brella so they have time to explore the platform and pre-book meetings. They need to know what they can do with it and why you are providing it for them.

For the best results, don't rely on emails alone. While powerful, you can still increase the reach of your networking platform by trying other avenues as well, like:

  • Adding a section about networking or Brella to your website (Example)
  • Please send at least 3 emails on how they can make the most of Brella (Templates)
  • Add Brella networking signs at your venue (For in-person events)
  • Share on your social media channels that you have Brella at your event.

Are you ready to invite your attendees and other relevant stakeholders to Brella?
Great! Before you do, there are a few things to go over to ensure your launch is a success. Go through the communications plan checklist and success with the event!

We have made this article summarize great tips and small details on how to make the most of your experience with Brella as this will reflect your attendees' experience. We hope you find this helpful.
If you have any questions about Brella, please do not hesitate to contact us at support@brella.io.

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