1. Help Center
  2. For Event Organizers
  3. πŸ“– The basics to setup your event

Brella matchmaking

Brella matchmaking is based on Artificial Intelligence recommendations. Matchmaking allows attendees to select detailed interests, intents, and match with other relevant attendees at your event.

Content

The more event-specific your matchmaking categories and intents, the more efficient the networking experience will be for your audience.

Your attendees will send meeting requests based on these categories. The Brella matchmaking AI will offer top matches based on attendees' activity at this, previous events in Brella, attendees' availability, attendees' interests, intents, and other things when suggesting recommendations.

The self-teaching mechanism will ensure the best networking experience based on your attendees' activity, engagement, match, and other levels.

Defining categories, interests & intents

Before you start creating the matchmaking list, let's talk about the different sections of Brella's matchmaking.

  • Categories are the broad topics that your attendees will network about. Examples are Marketing, Financial Services, or Engineering.
  • Interests are more detailed or specialized topics that are related to the category. Interests under the Marketing category could include Social Media Advertising, Content Marketing, Event/Experiential Marketing, Digital Marketing, etc.
  • Intents define the goals your attendees want to achieve with each interest they select. These will include the intents you defined.

Categories & Interests

These subjects will vary depending on the type of attendees, sector, sponsors, session topics, etc. The categories and interests should be created simultaneously as they go hand in hand. If you don't know where to start:

⭐ Tip! Take time to consider what your ideal attendees hope to achieve at your event. This will help select the best intentions for each interest. But choosing them all is never a bad idea!

As an example: the category is "Marketing," and the Interests are subcategories that go under the category and are relevant for your participants, in this case, Content Marketing, Digital Marketing, and Marketing automation.

1-2

Intents

Think of intents as the goals your attendees want to achieve at your event or their purpose for attending. You can choose between four intents: 1) Networking, 2) Trading, 3) Recruitment and 4) Investment.

These intents help your attendees find the best potential people to meet. Attendees who are looking for a job related to interest will match with attendees offering jobs related to that interest, and so on. These intents ensure more relevant matches for your attendees, increasing their satisfaction at your event.

πŸ” Note! Intents cannot be editable. The reason for this is that the matchmaking algorithm is based on the categories, interests, and intents, which means that the algorithm has to been set to follow certain "rules." In other words, the algorithm recognizes that a person that chooses the intent "to get investment" should be matched with a person that chooses " invest in this" as their intent. For this reason, customizable would be very tricky, as the algorithm would need to be told how these intents should affect matchmaking attendees together.

Where is the matchmaking list displayed?

It's in the registration process, just after opting-in networking. If attendees don't opt-in for networking, then they will not have to complete this list. Watch the video to see how an attendee interacts with it.

Screen Recording 2020-11-06 at 17.38.50

 

How does matchmaking work?

Below we show you the "rules" that the matchmaking follows to match participants with the right match:

πŸ‘‰Networking

My choice: "Networking."

  • I'm matched with others who choose: Networking.
    • Conclusion: this intent needs to be the same for the attendees to be matched.

πŸ‘‰Trading

My choice: "Explore getting or buying."

  • I'm matched with others who choose: Offer or sell this OR the other way around (my choice: "Offer or sell this." I am matched with: "Explore getting or buying. 
    • Conclusion: this intent needs to be different for the attendees to be matched.

πŸ‘‰Recruitment

My choice: "Get a job in this"

  • I'm matched with others who choose: "Offer a job in this" OR the other way around (my choice: "Offer a job in this." I am matched with: "Get a job in this"). 
    • Conclusion: this intent needs to be different for the attendees to be matched.

πŸ‘‰Investment

My choice: "Get a job in this"

  • I'm matched with others who choose: Get an investment in this OR the other way around (my choice: "Get investment in this." I am matched with: "Invest in this"). 
    • Conclusion: this intent needs to be different for the attendees to be matched.

How to create the matchmaking categories 

When you have your matchmaking categories ready, you can create them one by one or upload a file and have it ready in 5 mins!

⚑Note! When creating the matchmaking categories for your event, remember to double-check the Interests have Intents (goals) selected. Otherwise, attendees will not be able to select them during the registration process.