4. Networking At Brella

What is Matchmaking at Brella?

Brella Matchmaking is based on Artificial Intelligence recommendations. It allows attendees to select detailed interests and intents to make meaningful connections.

When accessing the Admin Panel, you will find the Matchmaking tab that will enable you to create a list of categories, interests, and intents that will help your audience network in a smart and efficient manner. Not only benefiting your audience but your associates.

Matchmaking is the core feature to facilitate pre-determined meetings at your event. For that, you need to enable it to allow participants to send meeting requests based on intents.

This article walks you through the main aspects of this feature and how you can make the most of it for your events. Let's get started!  πŸš€ 


  1. Value: Matchmaking vs. Networking
  2. How does Matchmaking work?
  3. Defining Matchmaking Categories, Interests & Intents
  4. How to create matchmaking categories?
  5. Where is the matchmaking list displayed?
  6. Limitations
  7. Best Practices


1. Matchmaking vs. Networking

Networking is the second main reason people attend events. Enabling efficient networking possibilities is essential to facilitate high-quality conversations at your event. Before doing that, you need to understand Matchmaking and Networking's difference and why Matchmaking is so important for your audience.

Networking is about casual encounters where you don’t necessarily know whether someone has the same interests as you. 

Matchmaking gives criteria to participants to see and filter why you should meet with someone at your event.


2. How does Matchmaking work?

The matchmaking is based on Artificial Intelligence (AI) recommendations that help organizers facilitate meaningful connections for participants' common goals at an event. With the intents we have at Brella, you can help participants, including sponsors, find the right person to talk to through Intents  ➑️ Goals.

During the registration process, a participant will get to choose multiple matchmaking categories preselected by the organizer.

Below we show you the "rules" that matchmaking follows to match participants with the right match. During the registration process, a participant will choose interests within the categories and choose their goals based on the four intents Brella has. After selecting the intents, Brella will magically connect them accordingly.

Help Center - Self-service Customer Journey@2x (4)*See how this will look on Brella here.


3. Defining Matchmaking Categories, Interests & Intents

We know how Matchmaking works and what its components are, let's dive deep into what it means and how you can create them.

  1. Categories are the broad topics that your attendees will network about.
    Examples are Marketing, Financial Services, or Engineering.
  2. Interests are more detailed or specialized topics that are related to the category.
    For instance, Interests under the Marketing category could include Social Media Advertising, Content Marketing, Event/Experiential Marketing, Digital Marketing, etc.
  3. Intents define the goals your attendees want to achieve with each interest they select. There are four intents that you can choose from: Networking, Trading, Recruiting, and Investing. Find some examples of how to use these at your event.

The more event-specific your matchmaking categories and intents are, the more efficient the networking experience will be for your audience. The self-teaching mechanism will ensure the best networking experience based on your attendees' activity, engagement, match, and other levels.

You can find more detailed information on these concepts here. Let's move on to how you can create Matchmaking categories.


4. How to create the matchmaking categories? 

After going through the informative part of the Matchmaking, we can put it hands-on and start creating a categories list for your event. 

You can create the categories in 3 ways:


5. Where is the matchmaking list displayed?

It's in the registration process, just after opting-in networking. If attendees don't opt-in for networking, then they will not have to complete this list. Watch the video to see how an attendee interacts with it.


Screen Recording 2020-11-06 at 17.38.50



6. Limitations

  • The matchmaking feature cannot be unused. It is a mandatory feature to use at Brella.
  • Intents: Networking, Trading, Recruiting, Investing are not customizable.


Last updated on May 2021. 

Written by Stephanie Campano Valenzuela. 


If you didn’t find an answer to your questions, please contact the Support Team here.