Learn how to navigate through highlight metrics on overview board on sponsor.brella.io
To be covered:
The highlights give a glance at the most critical indicators of a successful event for sponsors, such as booth visibility through the number of visitors and time spent in the booth.
Another indicator of a successful event for sponsors is the number of leads they generate at the event that motivates your company representatives to actively reaching out to people to ensure finding relevant prospects:
1. Total unique visitors - count by single users in the booth's traffic data. This displays average count visitors per day.
2. Outbound meeting request - total meeting requests sent out by the sponsor reps.
- Additional info:
- 0-5 Below recommended (red)
- 6-9 Slightly below recommended (orange), display message on hover: "We recommend sending out at least 10 meeting requests to have a successful networking experience".
- 10 and Above recommended (green), display message on hover: "Fantastic job! Keep on reaching out to people!"
3. Meeting acceptance rate - percentage of total accepted meeting requests vs. total meeting requests, specific to the sponsor.
- Additional info: This message will always be on display from the info icon to inform you about Brella's average: "Events in Brella have an average acceptance rate of 28 to 35%".
- 0-28% Below average (orange).
- 28-35% Average (green).
- 36% and above Above average (green).
4. Total time spent in the booth - summary of visitors' time spent in the booth in a format of 'hour - minute - second'.
- Additional info: You can see the Average time spent per visitor on the lower part of the bubble.
Last updated on July 2022.
Written by Aynur Atayeva.
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