📖 Understanding the Brella Traffic Analytics
  1. Help Center
  2. Data & Analytics Reports
  3. 📖 Understanding the Brella Traffic Analytics

Understanding Streams Analytics: Visitors Table In-Depth

In this article, we explain the definitions of the visitor's table in the Streams Analytics tab. See in detail who watched and for long.

This article will walk you through the admin panel's visitor's table in-depth, applying to the exported raw data.


💡 See how much traction your event content received during and post-event at a glance on Stream Analytics.

Reading the Stream Visitors Table

When you land on the Analytics tab of a session in the Streams tab, you'll see a time frame graph and a few metrics. If you want to learn more about these, you can learn more about them here: Stream Analytics.

Below the essential stream metrics, you can find the stream visitors table, which explains in detail when the attendee visited, how many times it visited the stream, and for how long they watched the specific stream during or after the event.

Screenshot 2022-02-28 at 13-47-17-png

At first glance, you will find:

  • Name
  • Job Title
  • Company
  • View count = the number of visits since the user joined the event.

  • Total time = total time spent in the stream since the user joined the event.

🔍  Important! These metrics track the clicks and views from Brella, not the link you input on the Streams (page). E.g., if you add the same link to a sponsor's virtual booth/stream tab/session URL, you'll get stats for each tab based on the page, not the link.

Understanding a Visitor's Total Time 

Click on the '+' icon to see all *sessions this person did before and during the event.

At first glance, you will find:

  • Start Time is when a visitor starts a new stream after clicking on the Stream page, and the time starts running.

  • End Time is when they closed the page (stream) after clicking on the stream page, and the time stopped running.

  • Duration is the total time between the start time and end time.

Screenshot 2020-10-09 at 19.07.35

Good to know when analyzing data!

       💡 A new session: is counted every 2 mins. For example, if you click 15 times or 2 times on a stream within the first 2 minutes of a new session, Brella will only count it as one session. It will summarize all the minutes you spent watching the stream in Brella. Meaning you were active on the Brella platform.
      • As soon as you land on the stream page, Brella starts tracking your activity by creating a *session (interaction).
      • If you stay longer than 2 mins, Brella will continue tracking your activity in the same stream.
      • If you stay less than 2 mins on the stream page and don't return to the page, Brella will keep your time from when you land until you leave this session. But, if you come back to this session within 2 minutes, Brella will keep tracking your time in the same session slot. Then, if you return after 2 mins to the stream page, Brella will create a new session counting your time after joining.

      For example, if you click 15 times within 2 minutes, Brella will only count it as one session. If you connect twice on Brella, but you are still watching the content and doing other stuff on the browser after two minutes, it will be counted as a new session.

      🔍 Note! If you see 'undefined' in the Name list, this means an attendee has been removed from the event in the admin panel, or s/he has deleted her account.

      undefined undefined analytics



      Last updated on March 2022. 

      Written by Stephanie Campano Valenzuela. 


      If you didn't find an answer to your questions, please get in touch with the Support Team here.