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  3. πŸ“– Understanding the Brella Traffic Analytics

Understanding Brella's stream traffic analytics

In this article, we explain all the definitions you will find in the analytics page of your streams on the admin panel.

Before starting learning about your stream analytics, it's vital you know what Brella is tracking:

  1. Brella tracks participant's interactions (views only) in a stream before and during the event.
  2. If you wish to understand who watched the stream during the event, you need to export the traffic data and analyze participants' interactions per date and time.
  3. If you wish to understand what stream is the most popular, you need to export the traffic data and analyze participant's traffic per stream.
  4. Tip: You can export the attendee's list from the admin panel, which will help you combine and understand participant traffic data in detail. You can share this with your Analyst.
  5. It's also good practice to have your schedule at hand during the analyses.

πŸ‘‰This article will walk you through the admin panel's session traffic analytics dashboard, which also applies to the exported raw data.

To view a stream's traffic analytics

You need to:

  1. Go to the Admin panel.
  2. Navigate to Stream.
  3. Then click on the Traffic Analytics. On this tab, you will see the traffic analytics per stream.
  4. When you select a stream, you will see the analytics per participant.
  5. If you want to export the stream data, you can click on Export Data Main Stage Name.

View Traffic Analytics per Stream

When you land on the 'Traffic Analytics' page of a session in 'Streams,' you'll see this table:

You will see a list of all the attendees who visited and watched this specific stream. At first glance, you'll see the Name, Job Title, company, View Count, and Total Time.

πŸ” Note! If you see 'undefined' in the Name list, this means an attendee has been removed from the event in the admin panel, or s/he has deleted her account.

undefined undefined analytics

Metrics per stream

  • View count is not being tracked. Therefore it'll always says 0.
  • Total time is the full time this person watched the stream.

πŸ”  Important! These metrics track the clicks and views from Brella, not the link you input on the Streams (page). E.g., if you add the same link to a sponsor’s virtual booth/stream tab/session URL, you’ll get stats for each tab based on the page, not the link.

Learn how many times and for how long an attendee watched a stream

If you want to see at what time and for how long this person watched the stream, click on the '+' icon, and you'll see all the *sessions this person did before and during the event.

Screenshot 2020-10-09 at 19.07.35

At first glance, you'll see Start Time, End Time, and Duration.

  • Start Time is the time they started a new stream after clicking on the Stream page and the time started running.
  • End Time is the time they closed the page (stream) after clicking on the stream page and the time stopped running.
  • Duration is the total time between the start time and end time.
πŸ’‘A new session: is counted every 2 mins. For example, if you click 15 times or 2 times on a stream within the first 2 mins of a new session, Brella will count it as 1 session only. It will summarize all the minutes you spent watching the stream in Brella. Meaning you were active on the Brella platform.
  • As soon as you land on the stream page, Brella starts tracking your activity by creating a *session (interaction).
  • If you stay longer than 2 mins, Brella will continue tracking your activity in the same stream.
  • If you stay less than 2 mins on the stream page and don’t return to the page, Brella will keep your time from the time you landed until you left this session. But, if you come back to this session within 2 mins, then Brella will keep tracking your time in the same session slot. Then, if you come back after 2 mins to the stream page, Brella will create a new session counting your time after joining.

For example, if you click 15 times within 2 mins, Brella will count it as 1 session only. If you click two times on Brella, but you are still watching the content and doing other stuff on the browser after two minutes, it will be counted as a new session.

πŸ” Note! If you see 'undefined' in the Name list, this means an attendee has been removed from the event in the admin panel, or s/he has deleted her account.

undefined undefined analytics

 


Last updated on April 2021. 

Written by Stephanie Campano Valenzuela. 

Stephanie-rounded

If you didn’t find an answer to your questions, please contact the Support Team here.

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