πŸ“– Streams

What Kind of Live Stream Analytics Do You Get From In-built Evmux in Brella?

Learn what kind of analytics you can get from Evmux in Brella.

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Intro

If you've placed stream content from Evmux into the admin panel, you can extract extensive viewing data for each stream individually. You can use this data to see the engagement of your content. 

What Kind of Live Stream Analytics Do You Get From Evmux in Brella?

When embedding live streams from Evmux in Brella, you'll be able to view traction your event content received during and post-event. On the Analytics tab, you can see attendees' visits and duration at specific times and dates.

Additional demographic data can also be found to help you understand the Stream's traffic better. See more below.

Where to Find Analytics

  1. Navigate to Streams > click on Analytics > click on Stream Activity.
  2. Click on the arrow under Stream, and on the right side, under Showing for - select a time and date.

Next, you'll see two metrics: Total Views (purple line) and Unique Visitor views (green bars) for the selected period. 

Hovering over the chart will open a pop-up with the total views and unique views for a particular day/hour. 

  • Total views: the total number of visits the stream tab selected.
  • Unique views: the total number of unique visitors on the stream tab selected.

  • πŸ“· Save (.png) button create a screenshot of this graph that you can use to share with others.

Details on Stream Analytics

You'll see a number of traffic analytics available from your Streams on Brella.

In particular, you will see the following metrics:

  • Total unique viewers
  • Average watch time
  • Viewer's top selected interest
  • Viewer's top selected intent

Further down, organizers can view a list of the viewers who spent the most time on a particular stream β€” and this list can be exported as CSV. This will help organizers identify attendees who gravitate towards a specific stream/topic.

This information can also be helpful to sponsors who might be interested in targeting some of these leads.

To learn how to read and understand the visitor's stream information, we have created two different articles to help you understand how to read and analyze the data for your streams.

See here:

❗Read more about stream analytics here

πŸ’‘Note: Check out the Evmux YouTube channel for a wide variety of videos and tutorials on how to best use Evmux! 


Last updated in June 2022.

Written by Sophia DiPaola

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