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Attendees registration and attendance status overview on the Home tab in the admin panel.

Engagement at events is crucial to making people come back! At Brella, you can see what the engagement rate is per attendee. See below how to get the rate and what it means for your event results.

To learn what the average engagement rate is per attendee:

  1. Go to the admin panel (manager.brella.io).
  2. Navigate to your event.
  3. Go to Home. On the upper side, you will see the image below. 👇
    The higher the Av. engagement rate, the better your event is performing in terms of Engagement. Based on hundreds of Brella events, we found out that an average engagement of 14 is good! 👍 If you go above, your team rocks! 🏆
        av. attendee engagement 1      av. attendee rate
             View for in-person/virtual events                            View for hybrid events.


👉Av. attendee engagement formula:

(Total engagement / Total attendees with meetings) =  X

  • Total Engagement = Chat messages (all messages) + Meeting requests (all meeting types: accepted, pending, etc.)
  • Total Attendees with meetings = Users with meetings.

👉 Go here to understand the attendee engagement at your event per type of engagement: 1:1 meetings and chats.


Last updated on January 2022. 

Written by Stephanie Campano Valenzuela. 


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