Learn some basics about what tracking capabilities the Brella ticketing widget allows for.
About the ticketing widget (General information & behavior):
Our ticketing widget takes the form of a clickable button that opens a modal to enable the ticket purchase flow. Upon completing the purchase, a confirmation page will appear within the modal, and we will affix a parameter containing a unique ID and an identifier to your webpage’s URL. This parameter will be automatically removed when the modal is closed. We have focused on enabling a native tracking experience that leverages your existing data / Martech set-up and infrastructure. As such, we are tool-agnostic.
The ticketing widget behaves like a regular button for tracking purposes. This means that it can be tracked with tracking pixels from your martech / analytics provider and also using Google Analytics.
Some things to keep in mind when tracking with Google Analytics:
- No additional configuration is required from your Brella Admin Panel.
- Make sure that Google Analytics / a Google Tag that can inject Google Analytics code is loaded on the page which contains the ticketing widget.
- For best results, enable enhanced tracking and set up conversion goals/events to track “button clicks”.
- We have also added differentiating CSS classes to each button, in order to make it easier to identify which button is in which step:
brella-get-tickets -> open the modal
ticketing-footer-checkout -> proceed to stripe checkout
ticketing-footer-proceed -> proceed from ticket selection to the registration form in the modal
- This parameter will be added to your website’s URL (eg: www.yoursite.com/??status=succeeded&ticket_purchase_id=c17ed20f-dd38-4b5f-8138-e39a08e66223) .To better track the conversion journey, the final step of the purchase process contains a specific parameter with a common keyword and a unique ID to make it easier to identify completed purchases in your analytics software.
- The parameter will be automatically removed from the URL after the purchaser closes the purchase modal.
Last updated - June 2023.
Written by Natasha Santiago.
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