This event page will guide attendees throughout the whole platform providing a superior user experience. We show you how to make the most of it.
First impressions count, and at Brella, your attendees will have an unforgettable one with the homepage. Attendees will land on this page after signing in to your event for the first time.
It's up to you as the event organizer to make the most of this page by exploiting all the items displayed on this page.
In this article, we show you how to make the most of…
Stream view
The Stream view allows you to communicate efficiently with your attendees before, during, and after the event. We recommend you to use this space wisely. Here’s how:
👉 Before the event
- Before you invite your attendees and sponsors (Event launch), you should add either:
- A “Greetings from the organizer” video including tips to start networking, etc. OR
- A video (or image) aligning with your brand, highlighting sponsors.
This stream should be the first stream of the event. See how to add your streams here.
- 2 days before the event, add either:
- A video (or photo) preparing for your attendees to book meetings and bookmark sessions. OR
- A countdown timer.
This stream should be the first stream of the event. See how to add your streams here.
👉 After the event
- “Thank you for attending!” -video from the organizer, highlighting on-demand content (if there will be such) available on the platform.
❗Note! If you don't enable a stream before the launch, the stream section will be hidden.
Announcements
Announcements are the best way to communicate with your attendees and sponsors. This is how you should use the Announcements feature:
👉 After inviting your attendees and sponsor to your event:
Right after you’ve launched Brella (by launching, we mean the milestone when you start inviting your attendees and sponsors to Brella), send announcements to build momentum to your key sessions and networking.- “Brené Brown is talking on Day 1 at 12 p.m about culture. Bookmark your session so that you won’t miss it!”
- “Networking is open; please go ahead, and start scheduling your 1:1 meetings. Please remember to accept or decline your meeting requests.”
- “Event is starting in a couple of days! Did you already book your meetings? This is an amazing opportunity to meet with the key people of the industry!”
👉 During the event
Announcements are powerful during the event day. Send announcements about:- Sponsors encourage attendees to visit their booths.
- Networking possibilities, number updates- “We have already 1,000 meetings booked. Book yours today!”
- Promote your future events, give discounts if attendees register today, etc.
❗Note! If you haven't sent any notifications before the launch, the notifications section will be hidden.
Event info
Event Info is a great place for you to give your partners exposure (you can even link their booth URL!), share your own content and social media handles with attendees. We’ve seen hundreds of use cases for this page, from charity promotions to promote your future events.
👉 Before you invite your attendees and sponsors (Event launch)
- To ensure that you have all relevant information on the Event Info, setup the view before you launch Brella. Here’s what you should include there:
- Sponsor booth URLs (“Say hi to Sponsor X!”)
- Links to your content (e.g., success story, blog)
- Event survey Link to purchase future event tickets
❗Note! If you haven't added any event info pages before the launch, the Event info section will be hidden.
Sponsor ads
You’re probably already familiar with our Sponsor ads feature, and you may know how to create them. The Home page shows your sponsor ads based on the display share you give them and is an excellent way to drive more traffic to your sponsor booths. More leads for your sponsors!
👉 Before you invite your attendees and sponsors (Event launch)
- To ensure that you have your sponsor ads in place before the attendees join the platform, make sure to fine-tune them well before the launch date. Setting them up is easy, and your sponsors will love this feature. This is how you create engaging ads:
- If you’re not sure who should get the major sponsor ad placement, give all of your sponsors an ad with an equal display share.
- Make the copy of the ad engaging and fun, something people want to click out of interest.
- Ensure that your sponsor reps are visible on the booth (that they have opted-in in networking).
- Don’t forget the monetization opportunities in your future event planning.
❗Note! If you haven't added any sponsor ads before the launch, the sponsor's ads section will be hidden.
Upcoming sessions
At Brella's international events, attendees need to be guided through the platform and the event program. With the upcoming sessions section, attendees will be shown in the next sessions in their own time zone during the event. This is how this functionality works:
- On the homepage, attendees will view the next upcoming session if the Schedule was enabled.
- If there is no upcoming session or disabled the schedule tab, the attendee will view the message above; otherwise, they will see the upcoming session on the actual event's day. See photo below.
Networking suggestions
It's crucial for any event that attendees to engage with others. An event at Brella is about learning from the educational sessions and learning and engaging with peers with the same interests and professional goals. On the homepage, attendees will see their top networking matches to network on a specific interest enlisted in the matchmaking categories created by you.
- In this section of the homepage, attendees will be shown their top matches only with the goal of networking.
- If you don't enable matchmaking for your event, attendees will be shown this view:
