3. Building Your Event

Sponsors - Sponsor Ads

This article will explain all you need to know about the Sponsor Ads functionality. It is a great tool to boost your sponsors' engagement and visibility in your event.

To be covered: 


Sponsors ads are a feature in Brella that allows you to promote the sponsors at your event on the Event home page and the 'People' page of Brella. Sponsor advertisements are an excellent tool for boosting sponsor presence and helping them get even more meetings at the Event. 

The sponsor ad will work as a pathway to the virtual booth on the Event home page, with the sponsor name, logo, and introduction.

The ad looks similar to an attendee profile, with an introduction and an option to suggest a meeting. For example, when attendees select "Visit booth," the platform will take the attendees to the sponsor's booth to see the sponsors' representatives and read more information about the company.

πŸ‘‰Note: Add all your sponsors to Brella before creating sponsor ads. Learn how to add your sponsors here.


Creating Sponsor Ads (People tab and Home page)

  1. Navigate to the Admin panel - Sponsors tab
  2. Click Sponsor Ads from the top panel. 
  3. Select Create new on the right side of the screen. 
  4. Start creating the ad by selecting a sponsor from the dropdown menu. You can see a preview of what the ad will look like in the People tab on the right side of the screen.
  5. Add a company logo image.  Logo dimensions: 200x200px 
  6. Add an ad image or cover photo to emphasize your brand to the audience. Image dimensions: 1200x300px.
  7. Add ad text. The ad text can be a maximum of 280 characters. 
  8. Set the display share. If you plan to create only one ad, set it to 100%. You can always edit this display share percentage later.
  9. Once all the information is complete, select Save. Your sponsor ad is now live!

To learn how to create Sponsor Ads, you can click here

Where are Sponsor Ads displayed?

Sponsor ads you set up for your Event are displayed on two pages on Brella; the Event home page and the People tab.

πŸ‘‰On the event home page:

Event home-1

πŸ‘‰In the fourth place of the People tab:

How Many Ads can I have in One Event?

You can have more than one advertisement active at one time. When creating an ad, you have an option to set its display share. Because there is only one advertisement spot, the display share determines how often it appears to attendees.

πŸ”Note: The maximum number of sponsor ads you can add within Brella is 100, so if you add 100 sponsor ads, each will get a 1% probability of being displayed.

What is the Display Share?

The total display share is 100%. 

For example, if you have two sponsors you wish to promote, you can set each ad display share as 50%. This means that each time an attendee views the attendee list, there is an equal chance for either ad to show every time the People page is open or refreshed.

πŸ‘‰Refreshing the People page counts as a new view, so attendees may see different advertisements when they refresh the list there, while on the Home page, this will stay in descending order.

☝️Traffic analytics: Attendee mobile activity is not included in the traffic analytics report yet. It's coming soon.

Last updated - November 2023

Written by Yusra Mohideen

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