Brella matchmaking is based on Artificial Intelligence recommendations. Matchmaking allows attendees to select detailed interests, intents, and match with other relevant attendees at your event.
The more event-specific your matchmaking categories and intents, the more efficient the networking experience will be for your audience.
Before creating the matchmaking list, let's go through what Matchmaking is. The Brella Matchmaking is built based on:
- Categories are the broad topics your attendees will network about. Examples are Marketing, Financial Services, or Engineering.
- Interests are more detailed or specialized topics that are related to the category. Interests under the Marketing category could include Social Media Advertising, Content Marketing, Event/Experiential Marketing, Digital Marketing, etc.
- Intents define the goals your attendees want to achieve with each interest they select. You can choose from five intents: Networking, Trading, Recruiting, Mentoring and Investing.
The matchmaking categories are enlisted in the event onboarding process.
Categories & Interests
These subjects will vary depending on the type of attendees, sector, sponsors, session topics, and event goals. Categories and interests go hand-in-hand.
👉For example, the category is "Marketing," and the Interests are subcategories that go under the category and are relevant for your participants, in this case, Content Marketing, Digital Marketing, and Marketing automation.
🎯If you don't know where to start, opt for one of the 16 templates and start from there.
Think of intents as the goals your attendees want to achieve at your event or their purpose for attending. You can choose between four intents:
💡 Networking - People looking to exchange ideas about a specific topic.
🔄 Trading - People looking for what they're offering among all participants.
🔎 Recruiting - People who are searching for a job or vice-versa.
📈 Investing - People who are looking for an investor or vice-versa.
🎖️ Mentoring - People who are looking for a mentor or a mentee.
These intents help your attendees find the best people to meet. Attendees looking for a job related to interest will match with attendees offering jobs related to that interest, and so on. These intents ensure more relevant matches for your attendees, increasing their satisfaction at your event.
❗Intents are not customizable. The reason for this is that the matchmaking algorithm is based on the categories, interests, and intents, which means that the algorithm has to be set to follow specific "rules." In other words, the algorithm recognizes that a person that chooses the intent "to get investment" should be matched with a person that determines "invest in this" as their intent. For this reason, customizable would be very tricky, as the algorithm would need to be told how these intents should affect matchmaking attendees together.
Attendees Select Interests and Intents During The Event Onboarding Process
After creating an account on Brella or clicking on the event join link, Brella will prompt the attendee to start the event onboarding experience. One step during the onboarding experience is to select matchmaking categories where the user needs to choose the categories, interests, and intents for the event. Watch the video to see how an attendee interacts with it. 👇
❗If attendees don't opt-in for networking, they will not have to complete this step.
Last updated on February 2022.
Written by Stephanie Campano Valenzuela.
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