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Understanding Brella's session traffic analytics

This article explains the definitions you will find on the session's analytics page on the admin panel.

Before reading about your session traffic analytics, it's vital you know what Brella is tracking:

  • Brella tracks participant's interactions (views only) in a session before and during the event.
  • If you wish to understand who watched the session during the event, you need to export the traffic data and analyze participants' interactions per date and time.
  • If you wish to understand what session is the most popular, you need to export the traffic data and analyze participant's traffic per session.
  • Tip: You can export the attendee's list from the admin panel, which will help you combine and understand participant traffic data in detail. You can share this with your Analyst.
  • It's also a good practice to have your schedule at hand during the analyses.

This article will walk you through the admin panel's session traffic analytics dashboard:

To view a session's traffic analytics, you need to go to:

  1. Go to the Admin panel.
  2. Navigate to Schedule, and click on Edit under the session you'd like to view.
  3. Then click on the Traffic Analytics. On this tab, you will see the traffic analytics per participant.

Session's Traffic Analytics per participant

When you land on the 'Traffic Analytics' page of a session in the schedule Tab,' you'll see this table:

You will see a list of all the attendees who visited and watched this specific session. At first glance, you'll see the: Name, Job Title, Company, View Count, and Total Time.

These metrics tell you how popular a Session was, the higher the view count, the more viewers this session got.

  • View count is the total number of times this person clicked on the session card. A view count is counted every 2 mins. So, if you click 15 times within 2 mins, Brella will count it as 1 view count only.
  • Total time is the full time this person watched the session.

The View Count and Total Time are not correlated.

Since the View count is the number of times, a person clicked on the session card, including if you kept on the session page for a while. In contrast, the Total Time only includes the number of times an interaction has started and the duration you spent watching the page even if it was open in the background too.

πŸ” Note! If you see 'undefined' in the Name list, this means an attendee has been removed from the event in the admin panel, or s/he has deleted her account.

undefined undefined analytics

 

Learn what link was being tracked per session

When you expand the details by clicking on the sign '+' on the photo icon's left side, the attendee, you'll get more details per link.

There you'll see new subjects for each item. At first glance, you see the Type, Title, Url, Interaction Count, and Total Time.

  • Type is the type of link you added to the session.
  • Title is the name you gave to this link when adding it to the admin panel.
  • Url is the link you added to the Stream/Video URL.
  • Interaction Count is the number of times this attendee clicked on the item in the session card.
  • Total Time is the whole time he spent watching this session/page.

❗Important: These metrics track the clicks and views from Brella, not the link you input on the Streams (page). E.g., if you add the same link to a sponsor’s virtual booth/stream tab/session URL, you’ll get stats for each tab based on the page, not the link.

Learn how many times and for how long an attendee watched a session

If you want to see at what time and for how long this person watched the session at first glance, click on the '+' icon, and you'll see all the Interactions (*sessions) this person did before and during the event.

Screenshot 2020-10-02 at 15.31.11

At first glance, you'll see Start Time, End Time, and Duration.

  • Start Time is the time they started a new session after clicking on the Session card and the time started running.
  • End Time is the time they closed the page (session) after clicking on the session card and the time stopped running.
  • Duration is the total time between the start time and end time.

πŸ’‘Interaction or Session: in this case counts as the number of times an attendee watched the session for longer than 1 second. In this case, Kimmo interacted with the session 15 times with a total time of 55minutes 20 seconds.

  • As soon as you land on the session page, Brella starts tracking your activity by creating a session (interaction).
  • If you stay longer than 2 mins, Brella will continue tracking your activity in the same session.
  • If you stay less than 2 mins on the stream page and don’t come back to the page, Brella will keep your time from the time you landed until you left this session. But, if you come back to this session within 2 mins, then Brella will keep tracking your time in the same session slot. Then, if you come back after 2 mins to the stream page, Brella will create a new session counting your time after the time you joined.

For example, if you click 15 times within 2 mins, Brella will count it as 1 session only. If you click two times on Brella, but you are still watching the content and doing other stuff on the browser after two minutes, it will be counted as a new session.

πŸ” Note! If you see 'undefined' in the Name list, this means an attendee has been removed from the event in the admin panel, or s/he has deleted her account.

undefined undefined analytics


Last updated on March 2021. 

Written by Stephanie Campano Valenzuela. 

Stephanie-rounded

If you didn’t find an answer to your questions, please contact the Support Team here.

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