As you can have more than one Sponsor ad in your event, it is essential to distribute the display share for each ad. Your display shares must add up to 100%.
When creating sponsor ads, you will be prompted to choose the specific ad's display share. You might wonder what this means and how the percentage of the display share is reflected in the event. This article will explain the display share via an example to hopefully help clarify the concept for you.
👉Note: Choosing the display share will affect the display of sponsor ads in the People tab, and on the event home page, it will determine the order of the ads.
Display on the People's Page
For example, if you give your headline sponsors, Google Cloud Platform, 75% display share, and your supporting sponsor Brella 25% share. How often will your attendees see the sponsor ads then?
If you set Google Cloud Platform at 75%, it means that all attendees will see that ad in the spot (the fourth tab in People's tab) for 75% of the time that they see that spot. So if they reload the page, they should see it 3 out of 4 times.
This is a direct conversion, so there is no formula. However, the ad in the above example is displayed 75% of the time for any given user in any given browser or device session. The other ad has only a 25% chance of being shown.
The ad is refreshed whenever the participant opens the app or refreshes the page based on the display count. As a result, the same ad can be shown 2 times in a row, even with a low display share (however, the probability of that is low).
🔍 Note: The maximum number of sponsor ads that you can add within Brella is 100, so if you add 100 sponsor ads, each will get a 1% probability to be displayed.
Display on the Event Home Page
Similarly, you will see all your sponsor ads displayed on the home page of the event. The display works differently from the people's page.
If the sponsor's ads have the same display share allocation, then the order on the event home page will be random.
It also undergoes the general principle of "who has the highest share is the first." However, within the group of sponsors with the same display share, it'd be a random allocation in which one of them will be the first.
To solve this, you can change the display share per ad by 1% based on your priority order, and then it'll be displayed accordingly.
Last updated on October 2021.
Written by Stephanie Campano Valenzuela.
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