📖 Exporting reports

Export Streams Traffic Report

View how many times and for how long a participant has watched your event streams.

⭐ Tip: To understand the stream and session traffic data definitions please visit this article

Live stream traffic analytics is a powerful tool to give you insights about who visited the stream, how many times they saw, and the time span a participant (attendee) spent watching the live stream in the Streams tab.

This data will be available from the moment participants visit the Streams page on your Brella event. To see the analytics results at first glance, you can go to the Admin Panel, select the Streams tab, and click on Analytics. On the left upper side (dropdown), choose the stream you would like to see, and you will see a similar dashboard to the one below.

You can export stream traffic data per stream or all together at once at any time. You will receive three files which include, visitors, interactions, and activity.

➡️ Export data per stream

To export analytics data per stream:

  1. Go to the Admin Panel,
  2. Navigate to Streams, then click on Analytics.
  3. There scroll down and click on Export (.csv). The data is exported in csv format.

    export stream visitors data-png

                    *All statistics are live, meaning you can monitor the activity instantly.

➡️ Export all stream traffic data

You can also export all the streams analytics altogether:

  1. Go to the Admin Panel,
  2. Go to Streams, select Settings, then click in Export stream traffic data click on Export zip.

    streams export location
  3. You will receive three separate files:
    1. Stream name visitors.csv - includes all the total interactions per visitor.
      duration_seconds (total time)

      * This file will show interactions done since the event creation and post-event.

    2. Stream name interactions. csv - includes all the visitors' interactions combined. 
      interaction (time_spent)
      duration_seconds (total time per interaction)

      * This file will show interactions done since the event creation and also post-event.

    3. Stream name activity. csv - includes all the visitors' activity with the stream.
      interval_start = it happens every 15 mins)
      unique_viewers = people who have viewed the stream at least for 2 secs
      total_watch_time = all time watched in secs whether is one or + viewers
      * This file will only show event dates and will start tracking activity as soon as a participant watches the streams.

💡 *The avg viewer is probably the closest measure of actual attendance at any given point. It is calculated by dividing the Total Watch Time by all watchers on the interval duration (15 minutes). So, if two people watch half of the interval, you get one avg viewer. For example, suppose Peter watched the first half and Patrick watched the second half. In that case, the amount of viewers at any given point is 1, while if they both only watched the first half, the attendance would first be two and then 0 for the second half of the interval, also averaging 1.

Another example: If you see that on your results are Avg viewers are 2.66, it could mean that two people watched the entire 15-minute interval and a third person watched for 10 minutes, or there were more viewers (the unique viewer count), but they didn’t stick so long.

You can view the traffic your content received per stream. To analyze your data post-event, you need to arrange your streams beforehand. Visit this article to learn how to structure your Streams in the admin panel for analysis purposes.


Last updated on March 2022. 

Written by Stephanie Campano Valenzuela. 


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