Export Organization report

View, analyze, and export your events data with the more relevant KPIs from the admin panel. Including meetings, attendees, engagement, streams, sessions, and sponsor insights.

The more events you host, the more information you have and need to benchmark your business development. What's more, based on that data, you can take actionable pointers to improve your event experience.

🎯 In a nutshell:

  • View all of your event KPIs on one page in Admin Panel
  • Export all event data from Brella's Admin Panel with a few clicks. Select (you can choose more than one event) the event(s) that you want to analyze, export the report, and find it in your email inbox.

See how to do it step by step.πŸ‘‡


Content

Metrics definitions:

Event data overview

To view the most relevant data points & KPIs of all of your events on one page, open your Organization in Admin Panel (https://manager.brella.io).

  • Country refers to the location of your event (or, in hybrid, where did you hosted it from). This is a setting editable through the event's Details tab.
  • Attendees refer to the number of users who joined the platform for your event.
  • Engagement refers to the total sum of 1-2-1 chat messages and meeting requests sent before, during, and after the event.
  • Meeting requests refer to the total number of meeting requests that were sent throughout your event.
  • Meetings refer to the number of how many meetings your attendees, sponsors, and partners had during your event.

You can also deselect the boxes of which you prefer not to view in your table. 

Screenshot 2021-05-27 at 11.37.12

How to export event summary data?

➑️ To export this file, go to the Admin Panel (manager.brella.io).

  1. Log in to the admin panel and open your Organization.
  2. Now, you have two options to export your event data summary. You can either export the summary per event or all events combined. 
    1. If you wish to export one (1) event summary, you can click on Actions (along with the event name) and click on the three dotsβ€”Select Export CSV summary.

      exportcsvsummary
    2. If you want to export data of multiple or all events, click on Actions (on the bottom left), select all or choose the events of your choice, and click on "Export CSV summary." 

      Screenshot 2021-05-27 at 11.28.23
  3. Done! You should receive an email with a zip file attached within a few minutes. πŸŽ‰
Once you open the file in your preferred software, you can find the metric file definitions.πŸ‘‡

Events details

In this section, you can see event data such as:

  • date is the event start date.
  • duration days is the length of the event in Brella.
  • invite_seats is the total invites created in the admin panel.

Attendees

In this section, you can see user (attendee, speakers, sponsor reps, admins) data such as:

  • attendees are the total attendees (users) in the admin panel overview.
  • opted_in_to_networking is the total number of attendees who opted in networking.
  • signup_rate is the percentage of seats filled (attendees joined / seats) for invite_only events. It will be empty=0 for public events.
  • attendees_with_meetings is the total number of attendees who had at least one meeting.
  • companies are the total number of companies present in your event.
  • pre-engagement_rate is the percentage of interactions done among attendees before the first event date.

Matchmaking

In this section, you can see matchmaking data such as:

  • networking is the total number that attendees selected -Networking- as a goal in the matchmaking list during registration.
  • buy/explore is the total number that attendees selected -Exploring getting or buying- as a goal in the matchmaking list during the registration.
  • sell/offer is the total number that attendees selected -Offering or selling- as a goal when choosing matchmaking categories during the registration.
  • invest is the total number that attendees selected -Investing in- as a goal when choosing matchmaking categories during the registration.
  • Get investment is the total number that attendees selected -Get an investment in- as a goal when choosing matchmaking categories during the registration.
  • hire is the total number that attendees selected -Offer a job in this- as a goal when choosing matchmaking categories during the registration.
  • find_job is the total number that attendees selected -Get a job in this- as a goal when choosing matchmaking categories during the registration.

Meetings

In this section, you can see meetings data such as:

  • meetings are the total number of accepted meetings.
  • total_engagement is the sum of all chat messages and all meeting actions.
  • engagement_per_attendee_with meetings are the sum of total_engagement divided by the total attendees with meetings.
  • chat messages are the total number of chat messages exchanged among all attendees.
  • meeting_acceptance_rate is the percentage of accepted meetings among all meeting requests.

Streams - Stages

In this section, you can see streams data such as:

  • streams are the sum of stages (streams) tabs you created for the event.
  • views are the sum of all the clicks to the stream page of the event.
  • unique_viewers is the total amount of attendees that were watching the streams per event.

Schedule - Sessions and on-demand content

  • sessions are the total number of content sessions (slots).
  • speakers are the total number of speakers present per event.
  • total_schedule_traffic_time is the sum of session time watched during an event.
  • session_views is the sum of all session views on the schedule page.

 

Sponsors

In this section, you can see sponsors data such as:

  • sponsors are the total number of sponsor booths created in the event.
  • sponsor_reps are the total number of representatives at the event.
  • sponsor_reps_with_meetings is the total number of sponsors reps who had at least one meeting. 
  • sponsor_meetings is the total number of meetings scheduled by all sponsors reps per event.
  • outbound_meetings_requests is the total number of meeting requests done by all sponsors reps.
  • meetings_from_outbound_request is the total number of accepted meetings done by all sponsors agents with attendees.
  • inbound_meeting_requests is the total number of meeting requests done by attendees with sponsor reps.
  • meetings_from_inbound_request is the total number of accepted meetings done by all attendees with sponsor reps.
  • attendees_who_visited_virtual_booths is the total number of attendees who visited the virtual booths.
  • total_booth_page_views is the total page views refer to each carousel slide viewed

 


Last updated on October 2021. 

Written by Stephanie Campano Valenzuela. 

Stephanie-rounded

If you didn't find an answer to your questions, please get in touch with the Support Team here.

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