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  3. πŸ“– Matchmaking & Interests

Creating your matchmaking categories in a spreadsheet

In this article, we show you how to create your matchmaking categories in a spreadsheet from scratch.

Firstly, we explain how Brella's matchmaking works:

  • Attendees select a broad category that interests them, say "Marketing"
  • Within that category, they choose relevant interests: "Digital Marketing", "Content Marketing", etc.
  • For each interest, they choose their intent: "networking", "trading", "investing", "recruiting."

So, in your spreadsheet, you will have three columns: categories, interests, and intents. If it helps, you can add these titles to the top of your spreadsheet, but remember to delete them before uploading. A template is available here to get you started.

Your finished list should look like this:

Screen Shot 2019-12-19 at 3.41.13 PM

⭐ Tip! The four intents currently understood by our matchmaking AI are networking, trading, investing and recruiting.

The first column of the template is where you write your category. Example categories are:

  • Marketing
  • Technical expertise
  • Engineering

Each category should be in a row of its own. So, when you write the interests, don't write them beside the category, but leave a space and begin one cell down, in the next column.

The interests column is where you can get specific. Say your category is Marketing. Here are some interests that you could add under Marketing:

  • Content Marketing
  • Growth Marketing
  • Digital Marketing
  • Events / Promotional Marketing
  • Social Media Advertising

Think of your event and the most relevant interests that your attendees would select.

⭐  Tip: If you're unsure of interest, feel free to leave it in. You can see a detailed list of selections after the event, which will tell you which interests your attendees selected - and which ones they didn't.

Finally, you can add the intents beside each interest. You have four different options:

  • networking: general networking
  • trading: interested in selling or buying
  • investing: interested in investing in or getting investment in
  • recruiting: interested in hiring or getting hired

πŸ”  Note! Each interest needs at least one intent. We highly recommend including networking in each interest.