πŸ“– Attendee Analytics

Analytics: Attendee Data Visualization In A Nutshell

Insightful attendee data is accessible in the Analytics sub-tab to identify top networkers, engagement levels, most popular attendees/influencers, and more!

The Analytics tab includes the data event organizers asked for to understand the engagement adoption more practically and visually. A new sub-section dedicated to attendees' data is part of your event admin panel at manager.brella.io

In short, you'll have the chance to view the most relevant stats and highlights related to the attendees' interaction, top profiles, and more. Keep reading below and learn in deep what else to find, and why not? to use it on your marketing communications or event to promote more participation! πŸ™Œ

Content: 

❗Important: Attendee analytics export is currently under development. For more information and updates visit here.

Highlights

Find this section at the top of the analytics for Attendees sub-tab. From it, the below data shows:

  • Total number of attendees at an event
  • Opted-in to Networking
  • Attendees with meetings
Opted-in & Attendees with meetings data, are compared to the overall average for Brella's events. These are visualized in a pie chart with a colored ranged subtitle description of the average. Place the mouse on top of the info icon to see Brella's average.tooltip-analytics-attendees

Engagement and new attendees

The engagement & new attendees chart shows at what point there was a high or low attendee registration volume and total engagement simultaneously.

As default, the timeline starts once the event is created until the last event date specified on the Admin Panel; nevertheless, you can set a different time range per day, week, or month if necessary to visualize the data by sections using the 'Interval' and 'Date range' filters at the top-left of the graph.

  • The green trend line shows the total engagement at a certain point of the event.
  • The bright pink trend line shows the total of attendees who have joined the event so far.

Engagement-new-attendees-short

Attendance

Attendance-Analytics-attendee

  • Only for a hybrid event: Virtual, In-person, and hybrid attendees will be divided into their corresponding groups.
  • In all events: Sponsor representatives active in your event, including your own team if they're assigned to the Sponsor's group in the People tab > Groups.
  • In all events: Returning attendees who have attended your organization's events in the past.

πŸ‘‰ Note: To identify 'Returning attendees' the email on the Brella account should be the same as in previous events. On the contrary, those won't count if using a different access method or email on the platform. 

πŸ±β€πŸ Top attendees

Top-attendees-analytics

  • Top Networker: The attendee with the highest level of engagement
  • Most requested: The attendee who received the highest number of open chat and meeting requests
  • Most sponsors visited: The attendee with the most visits to sponsor booths
  • Most ad clicks: The attendee who clicked on the highest number of sponsor ads

πŸ±β€πŸ‘€Attendees with most meetings

Attendees-most-meetings-analytics

Display the attendees from highest to lowest with most meetings at the event. 

Numbers will vary if your event lasts more than one day, same as the people listed in this section, according to their meeting activity.

 

πŸ‘‰Note: 'Attendance', 'Top Attendees', and 'Attendee with most meetings' reports have into account event participants only. If you are part of the organizing team (as an organization admin or event admin), you won’t be seen in these statistics.

🌎Top locations

Locations are selected from the information specified on the participant's profile for 'Operates in'

Top-locations-analytics

πŸ₯‡Top companies

Companies are selected from the information specified on the participant's profile for 'Company name'

Top-companies-analytics

πŸ’ΌTop job titles

Job titles are selected from the information specified on the participant's profile for 'Title'

Top-jobs-analytics

🌟 Tip: Use the above sections as an excellent info source to promote and create FOMO for networking and engagement at your event!. You can also communicate such numbers as an announcement on the app and for Hybrid or In-person events to be displayed at the Networking area.


Last updated in January 2022. 

Written by Wendy RendΓ³n

 me-rounded

If you didn't find an answer to your questions, please contact the Support Team here.

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