Learn and understand in detail the journey your customers will go through when joining your event and how they will interact with Brella.
Putting yourself in your attendee's shoes will allow you to go through their experience at Brella.
The steps in this article will walk you through all Attendee-Brella touchpoints where you as the organizer can impact how you communicate this to your audience. There is a takeaway on each step for you to remember and implement in your communications plan.
Before going to the first attendee step with Brella, let's clarify that the attendee journey has started when they have registered for your event on your registration web page. Then, they receive the invitation to Brella sent by you, the organizer.
Let's start! 🚀
- Receiving the invite email to Brella
- Signing-up to Brella
- Creating an event profile
- Landing on the event homepage
- Exploring the People page
- Setting up 1:1 meetings
- Exploring the Schedule page
- Watching the Streams page
- Joining a Breakout room
- Exploring the Sponsor booths
👉 Once the attendees have registered for your event, they will receive an invitation email with a join link and join code to access the platform sent by the organizer. For example:
- Join URL: https://next.brella.io/join/CODE123
- Join code: CODE123
👉 After receiving the email, the attendees should proceed, and 1) click on the join link and create an account OR 2) go to next.brella.io and create an account and then input the join code.
- If the sponsors have an existing account, they can proceed with their account by selecting the same sign-in method and email when created.
- In case the sponsors don't have one yet, they can create a Brella account by following these steps. The sponsor can opt to join through the Brella Web App or Brella Mobile App. Both land on the same sign-in page.
These codes have to be sent together and explain the sign-in options and how the joining process goes after creating an account. The email should include clear instructions on how the attendee can access Brella through your email software. The join link and join code work differently. You can use the join link to go to the Web App on desktop or mobile devices, while the Mobile App requires the join code.
💡 When planning your event, choose an attendee registration method.
👉 After receiving the email, the attendees should proceed, and 1) click on the join link and create an account or 2) go to next.brella.io and create an account and then input the join code.
If the attendees have an existing account, they can proceed with their account by selecting the same sign-in method and email when created.
In case the attendees don't have one yet, they can create a Brella account by following these steps. The attendee can opt to join through the Brella Web App or Brella Mobile App. Both land on the same sign-in page.
Include instructions in the email on how to join with a join code and a join link. You can find the instructions from the links below.
3. Creating an event profile 👤
👉 After creating the account, the attendees will land on the event's welcome page, followed by the Brella registration process.
When attendees join Brella, they go through 4 steps (Welcome, Availability, Interests(Matchmaking), and Profile) to ensure their event profile and networking possibilities are set up optimally.
Include in the invite email the two steps when joining the event in Brella. First, the attendee will have to create an account, then create an event profile.
👉 After the registration is done, the attendees will land on the event homepage.
This page is the engagement portal for the attendee to access any area of the event. Learn how this page can benefit you, as the organizer, and the attendees together.
Learn how this page can benefit you, as the organizer, and the attendees together by Make the most of your event homepage!
5. Exploring the People page 👥
👉 When the attendees land on this page, they will have access to the participant's list.
The attendees will first see their top matches based on the interests and intents chosen during the registration process. Also, they can see the recently joined attendees (Newest) and can bookmark people interested in follow-ups or suggest a meeting post-event.
What's more, they can use the Filter to find people per interest and intend to explore the list of people they can meet with. Our matchmaking has four intent, so you can filter people by networking, trading, investing, and recruiting.
❗If the attendee didn't enable networking, she could not see this page. To see this page, she needs to Opt-in in networking.
🎯 Take away
Ensure to encourage attendees to opt-in networking from the registration. This will allow them to connect with others before the event begins. You can also inform your attendees and sponsors that they can filter people according to the matchmaking categories, interests, and intents.
6. Setting up 1:1 meetings 🤝
👉 From the People's page, the attendees can suggest meetings to others whether they have common interests or not. From this page, they can connect with anyone who has open available meeting slots in their profile.
The attendees will easily suggest a meeting by clicking on Suggest meeting on a profile card.
Participants can learn how the 1:1 meetings work by reading this guideline: Understanding the Brella Meetings.
🎯 Take away
Ensure to inform your attendees and sponsors that can suggest meetings in 3 easy-peasy steps.
👉 When the attendees land on this page, they will have access to the event's agenda and their networking availability set by the event organizer.
They can search and filter sessions and networking time slots, can set their networking availability for when other participants can connect with them before and during the event.
Additionally, the attendee can use the filter section to:
- Bookmark their favorite sessions.
- Past content, to go back to the past sessions.
- Filter per session, meetings, and networking availability.
- See schedule per event day.
- Filter per tags & locations to see sessions per tracks, type of sessions, location, etc.
- Set your networking availability per day and per time slot.
- Sync your event schedule with her personal agenda.
The attendees can also find more details on sessions and speakers from the schedule and can also access session chats and special digital content per session. Learn more about what a session or content slot contains.
🎯 Take away
Ensure to inform the attendees that on this page, they can see session and speakers information, they can also create their own schedule with bookmarks, set their networking availability for the event, and synchronize the event agenda with her personal agenda.
👉 When the attendee lands on this page, they will have access to the event's content, whether it is a live stream or pre-recorded video. The tab is usually enabled before the actual event with a Welcome video.
Each event at Brella is unique, so we encourage you to brief attendees on your event content. Learn what access points there are for the Streams tab of your event.
👉In the Breakout room tab, the attendees can find different virtual"rooms" that work as meeting points for the event attendees. They can find coffee breaks, workshops, and much more!
To enter a breakout room, the attendees need to navigate the 'Breakout' room tab in the event and choose the room from the cards they wish to enter and join the meeting!
🎯 Take away
👉The attendees can find different virtual booths designated sections for possible sponsors, exhibitors, or other interesting content in the event on this page. They can find the virtual booths always with the handshake icon in the event navigation.
The attendees can interact with the booth's elements: the carousel and the sidebar section,s where they can access the sponsor's digital materials, read more about the company, and chat with sponsor reps.
🎯 Take away
Attendees enjoy learning more about companies and establish potential partnerships. Encourage sponsors reps to proactively reach attendees out and invite them to their booths to drive more traffic.
👉Once the event is over, the attendees can go back to Brella any time and review the content the organizer has enabled to show. However, Brella shuts for new attendees; therefore, they cannot join the platform anymore.
Usually, the on-demand content can be found on the Schedule page or Streams page depending on where you place it.
When it comes to the 1:1 connections made during the event, the virtual meeting rooms will close a couple of days after the event is over. But attendees can chat for follow-ups without limits.
🎯 Take away
Be aware of what attendees can do post-event. If you plan to have on-demand content available, ensure you enable the tabs and add the recorded videos to the respective sessions.
Last updated on May 2021.
Written by Stephanie Campano Valenzuela.
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