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Guide on how to use Matchmaking beyond networking - Use Cases

Learn how to use the matchmaking intents (goals) to connect participants efficiently. Let's see some examples.

Every event is unique, and so are your needs when organizing your event in Brella. Our core is networking 🀝and based on hundreds of events, we know and understand that this component is essential for connecting your audience with like-minded people.

However, the matchmaking feature is not only about networking; this feature can help you connect participants with relevant people depending on your event goals.

🎯 So, how can you use matchmaking beyond networking purposes?

Your attendees attend your events for several reasons: networking, finding a job, seeking new solutions and prospects, mentors, investors, and you can name it. The matchmaking consists of four intents (networking, trading, investing, and recruiting) that smartly connect participants based on their attendance goals effortlessly.

In this article, we'll give you a few examples of how to align your event goals with matchmaking.

Let's start! πŸš€

  1. Use Case One - Recruiting: for recruitment purposes & team-building *hybrid event*
  2. Use Case Two - Networking: for connecting like-minded individuals purposes
  3. Use Case Three - Trading: for vendor-buyer purposes *hybrid event*
  4. Use Case Four - Investing: for connecting investor-investee purposes

⭐You have 16 templates to choose from to get started. We explain the best practices for matchmaking and how you can make the most of it in this article.

 

USE CASE ONE - Recruiting

Use the matchmaking feature for recruitment and team-building purposes

The recruiting goal can be used in any event, regardless of the event industry.

The recruiting goal will connect people who are looking for a job with a recruiter AND vice versa.


πŸ†Example: Hackaton event

The event was a hackathon that needed to connect previous participants who wanted to be more involved in the community and participate in the yearly hackathon with the partners.

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Their goal was to connect up previous participants and the community to host smaller hubs around the world, ensuring attendees could participate virtually or locally.

πŸ’‘The solution was to establish 11 hubs worldwide, ensuring attendees who attended locally had the option (following all guidelines, naturally). And virtual attendees could join through Brella and gather in one place to work on the projects, whether onsite or online.

Organizers opted for Brella to have all virtual and onsite attendees in one place to introduce themselves and choose their interests with two goals matchmaking and recruiting. The matchmaking was used to connect teams online, and they could host their meetings through the Brella virtual rooms

πŸ‘‰If your event goals have a similar scenario, let's show you how to use the matchmaking in your best interest.

For example, when creating matchmaking, ensure to:

  • Use the categories for general topics that are required to form a team.
  • Use the interests for specialization and focused skills to form a team.
  • Use the intents for networking and recruiting only. If recruiters are also attending the event, recruiting intent will be a timesaver and helpful tool to find key people for your sponsors. ❗Adding other intents is not suggested as these are not efficient for this scenario.

Make the Interest selection step mandatory during the registration process. Ensure to communicate the attendee journey through all your marketing channels.

Screen Recording 2021-04-28 at 12.28.27

USE CASE TWO - Networking

Use the matchmaking feature for connecting like-minded individuals

The networking goal can be used in any event regardless of the event industry and goals. 

This intent will help your audience find people who are interested in networking about the same topics.


πŸ†Example: Entrepreneurship event

The academic team needed to facilitate collaboration for young entrepreneurs (mentees) and leaders (mentors) to collaborate on a challenge.

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The goal was to connect participants purely to networking purposes to team up and produce a concept.

πŸ’‘The solution was to match-make entrepreneurs with leaders and vice-versa to arrange team meetings during the networking times given in the schedule.

If your event goals sound familiar to this case, let's see how to use the matchmaking in your best interest.

When creating matchmaking, ensure to:

  • Use the categories for general topics.
  • Use the interests for specialization and focused topics for the categories mentioned above.
  • Use the intents for networking only. ❗Adding other intents is optional.

Make the Interest selection step mandatory during the registration process. Ensure to communicate the attendee journey through all your marketing channels.

Matchmaking use case - networking

USE CASE THREE - Trading

Use the matchmaking feature for vendor-buyer purposes

The trading goal can be used in any event, regardless of the event industry.

This intent will help your audience find people looking for a specific solution, service, personality, AND people who are offering a personality, service, solution, product, etc.

πŸ† Example: Wine event (Hybrid)

A commercial event needed to facilitate a massive event where wine tasters and suppliers meet to get their products out to the market successfully. So, organizers gathered their community onsite and online where wine tasters could taste the wine and communicate to suppliers their evaluation virtually through Brella. Simultaneously all attendees could also network through the platform.

🎯

The goal was to connect wine retailers, suppliers and producers around the world virtually and in person to successfully help them do business.

πŸ’‘The solution was to gather the wine tasters in a room and onboard the rest of the participants to the event platform. Using matchmaking allowed them to connect buyers and vendors effortlessly worldwide.

If your event goals sound familiar to this case, let's see how you can use the matchmaking in your best interest.

When creating matchmaking, ensure to:

  • Use the categories for general topics.
  • Use the interests for specialization and focused topics for the categories mentioned above.
  • Use the intents for trading and networking. ❗Adding other intents is optional.

Make the Interest selection step mandatory during the registration process. Ensure to communicate the attendee journey through all your marketing channels.

matchmaking -trading

USE CASE FOUR - Investing

Use the matchmaking feature for investor-investee purposes

The trading goal can be used in any event, regardless of the event industry. We've seen this intent usually used on venture capital, financial, and health events.

This intent will help your audience find people looking to invest in a particular industry, service, business, initiative, product, idea, etc., AND help find who is seeking an investor for their business idea.

πŸ† Example: Taxation event

This team needed to connect indirect tax and VAT professionals from across Europe to come online to gain critical insight and advice on key indirect tax issues facing today's taxpayers.

🎯

The goal was to help indirect tax and VAT professionals to gain insight and advice from different advisors in the industry.

πŸ’‘The solution was to gather the professionals and leaders in one place. Using matchmaking allowed them to connect professionals with advisors effortlessly worldwide.

If your event goals sound familiar to this case, let's see how you can use the matchmaking in your best interest.

When creating matchmaking, ensure to:

  • Use the categories for general topics.
  • Use the interests for specialization and focused topics for the categories mentioned above.
  • Use the intents for investing and networking. ❗Adding other intents is optional.

Make the Interest selection step mandatory during the registration process. Ensure to communicate the attendee journey through all your marketing channels.

matchmaking - investing